Benugo to open first clothes store outlet in Topshop flagship

The newly-remodelled ground floor area will serve coffee and seasonal food, with packaging and menus designed especially for the Topshop space and typical customers. Staff will also wear specially created Topshop-Benugo uniforms unique to the store.

The group will be offering free coffee cups outside the shop on launch day, which will be exchangeable for drinks for £1, encouraging customers to visit the space.

Ben Warner, Benugo founder, said: “With the aim of bringing great British food and fashion together, this isn’t simply a café within a store. For us, Topshop is an iconic British brand that reflects our very own values, forming an ideal brand partnership.”

Benugo operates a wide array of different operations, including its own shops across London and the UK and major transport hubs such as Victoria, Waterloo, Liverpool Street, Birmingham New Street, and Luton Airport.

It also has restaurants within cultural hubs such as the British Museum, the British Film Institute Southbank (BFI), Westminster Abbey, the Ashmolean Museum, the Victoria & Albert Museum, and the Natural History Museum.

Benugo also operates a catering and events arm, and is the in-house caterer for a number of large companies such as RBS and Deloitte.