The Westbourne Drinks Co. launches Duppy Share rum
Product details:
The Duppy Share is distilled in the Caribbean by fourth generation rum masters and then bottled in London. The spirit combines the tropical fruit flavours of a three year old still Jamaican rum with the oaky notes of a five year old Barbados rum. Old American oak bourbon barrels give the rum a golden tint and add subtle caramel flavours.
USP:
By launching a premium offering the Duppy Share aims to grab an opportunity in the rum category, which is yet to experience the same premiumisation as other spirits. It intends to challenge any perceptions of rum as an unrefined drink.
Availability:
The Duppy Share is launching exclusively into Selfridges in July 2014, available in 70cl bottles, RRP £37.99.
Why you should buy it:
Founder George Frost said: “There’s a real gap in the rum category for a contemporary and premium player that will resonate with a new audience whilst appealing to seasoned fans of the spirit.
“Rum hasn’t undergone the same level of premiumisation as other spirits, and so there is huge growth potential for the category. The Duppy Share will seize this golden opportunity by bringing a contemporary and great tasting product to market that bottles the real spirit of the Caribbean.”
