Peruvian food store launches in UK
Product details:
After being first introduced to Peruvian food by his South American partner, owner Adam Mileusnic felt that there would be a market for the ingredients in the UK. A couple of years later, and riding a wave of interest in the cuisine, Viva Peru was born.
The online shop sells a range of products essential and unique to Peruvian cooking, from spicy ‘aji’ chilli pastes to popping ‘cancha’ snacking corn, as well as typical regional sweets and drinks such as ‘api’, which uses purple corn and cinnamon to make a thick, nutritious warming smoothie.
“Aji Amarillo, or yellow chilli, is certainly generating the most interest so far,” said Mileusnic. “It’s indispensable in a number of Peruvian dishes, including popular versions of the national dish, ceviche. Its versatility means it’s also great in soups and stews, giving a warm, sunny flavour with a mild heat and fruity notes.”
USP:
“The UK is open to new experiences and there’s always someone looking for the next big thing,” added Mileusnic. “London’s seeing a boom in Peruvian restaurants and this is translating into a wider interest nationally, too.”
Cost:
Viva Peru’s products range from £2.95 to £7, with the popular chilli pastes at £3.95 per jar. Trade discounts are available and further details are available on the website at www.vivaperu.co.uk/faqs.
Availability:
Products are available online at www.vivaperu.co.uk.
Why you should buy it:
Mileusnic concluded: “Peruvian food has the potential to become as popular in the UK as exotic Thai and Mexican cuisines in the past. We’re excited to hear from restaurants, café owners and delis interested in being one step ahead of the curve in bringing these exciting new flavours to the British public.”
