Burger & Lobster confirms Harvey Nichols as fifth restaurant location
Owner Goodman Restaurants, which launched the concept in Mayfair in 2011, told BigHospitality's sister publication M&C Report earlier this month it hoped to open the restaurant before the end of the year following final talks with the department store.
Today Burger & Lobster confirmed it would open its fifth restaurant alongside the Fifth Floor Café, Foodmarket and new Wine Shop at Harvey Nichols at the end of October with plans to serve its trademark £20 menu of just three items - steamed or grilled 1.5lb lobster; lobster rolls in a brioche bun or a 10oz handmade burger in a brioche bun, all served with chips or salad - to hungry shoppers.
It will also serve the California Burger - a beef burger within two iceburg lettuce leaves for those looking for a lighter option.
The Harvey Nichols restaurant will be marked with lobster cages at its entrance while the restaurant's interiors will feature Burger & Lobster's signature wood-panelling and red leather seating.
Expansion
The brand, led by David Strauss, has expanded rapidly over the last two years, opening sites in Soho, Farringdon and the City since opening its first in Mayfair in 2011. It is thought to be continuing a search for sites in Covent Garden and Oxford Circus to roll the brand out further.
Goodman Restaurants' latest venture will open just a few weeks before the launch of a new steak and crab concept in the West End. The new 120-cover restaurant will open within the One Chapel Place development just off Oxford Street in November and plans to serve premium steaks and live Russian crab alongside a range of fine wines.
