'Optimistic' Boxpark reports record December revenues
The figures exceed the revenue the dining, leisure, and retail brand made in December 2022 when trade was boosted by its World Cup football screenings.
Boxpark says sales during December 2023 were boosted by corporate bookings for Christmas and a 'prolific entertainment programme' over the festive season as part of a Christmas campaign.
It reported a 108% increase in corporate bookings for Christmas compared to the previous year, generating sales of over £500,000, with marketing tactics such as gifting drops, Santa sleigh pop-ups to local businesses, and party packages driving corporate sales.
Boxpark is due to open a site in Liverpool this spring and in Bristol and London’s Liverpool Street later this year.
Next year it will make its Midlands debut with a 17,000 sq ft site in Birmingham’s Digbeth area.
“As we prepare to launch our next iteration of Boxpark in Liverpool, we are delighted to see such positive results over Christmas," says CEO Simon Champion.
"In the current economic climate, you have to work a lot harder to draw people in and give compelling reasons to spend their cash at your venue. I can say that our teams worked tirelessly to create clever incentives, unrivalled events and deliver a fantastic experience for guests during the festive period.
"This leaves us feeling optimistic about trading over the next few months as we continue to evolve our offer."
