Inigo launches crowdfund to fund UK expansion plans

The company has chosen to use equity investment platform Crowdcube to launch the campaign, seeking £350,000 for a 13.46% investment stake in the company, which is valued at £2,250,000.

At present, it has raised £70,330 from 6 investors, which translates to 20% of the goal sum.

Inigo, currently trading from one site in the City, plans to open at least four more kiosks in high footfall locations and in one food hall. If its roll out across the capital is successful, the company will consider regional openings.

Founded by Australian entrepreneur Jeremy Bliss and Charlie Hall from hospitality site Code London, Inigo’s USP in the UK is the burrito-style in which the sushi rolls are served- a style which is commonplace in Bliss’s hometown of Melbourne.

The concept has proven popular on these shores, which is why the company has chosen now to seek a new wave of investment.

“We are proud of our growth in this short time since we set up shop,” says Bliss.

“We have a growing and loyal clientele at Bank so we are excited to expand the branch of the business.  The extra opportunity to scale up with our corporate partners make this an excellent moment to bring in new investors and give us the opportunity to corner the market.” 

The menu at Inigo’s City kiosk, created by head chef Terry Edwards (formerly of French Laundry, Hix and Le Gavroche) includes both Japanese and Australian influences.

Hand roll options include poke salmon with avocado, pickled daikon, toasted almonds and yuzu mayonnaise; peking duck with toasted peanuts, spring onions, cucumber and hoisin sauce; miso broccoli, cucumber, pickled daikon and black sesame miso; and king prawn with spring onion, cucumber and sriracha mayonnaise. 

Side dishes include miso soup; Taiwanese aubergine salad; and Thai kohlrabi salad. Rotating spedcials include the likes of roasted pork belly with pickled fennel, carrot and sriracha; and rare sirloin steak with steamed carrot, edamame beans and yuzu mayonnaise.