Orchid targets family market with creation of All Inns brand
The operator is planning to roll the brand out across its Free House Dining division over the next 18 months with the first four - Hare and Hounds in Minworth, Church Tavern in Perry Barr, Lock Keeper in Radcliffe and Priory in Wellingborough - already signed off and another eight set to follow.
Each pub will aim to offer 'something for everyone' according to Simon Dodd, commercial and people director at Orchid Group with zones for adult dining, outside play and dining, private function areas and kids’ play facilities as well as a traditional pub setting for drinks and snacks.
"We’re really excited about the new concept and looking forward to welcoming our customers to our All Inns pubs,” he said.
“The focus for these pubs on being family-friendly is taken a step further with this new concept and is clearly communicated in the ‘All Inns- We’re a family pub co’ sub-branding.”
Family-focus
The All Inns pubs will aim to provide special facilities for children, such as lowered toilets, booster seats in varying sizes and an 'Ed-Chefs' self-service ice cream station while a games zone will offer board games and computer consoles for families to use before and after meals.
Sport will be shown on TVs in the bar area and other events such as pub quizzes will run for adults.
The food menu will 'showcase the best of British pub food', with bar snacks and lighter bites available alongside main dishes.
“We have a lot of competition in the family dining segment but we believe that our new All Inns pubs will go above and beyond what others can offer to create a truly unique and exciting experience," said Dodd.
“Throughout these pubs we will work hard to make all customers welcome and ensure they leave happy and wanting to come back again and again. Quality and value for money food and drink offers, a warm atmosphere and excellent service levels will set All Inns apart.”
The creation of the All Inns brand follows the announcement that Orchid would be refreshing its Great British Carvery pub estate over the next two years, creating clearly defined zones to attract a wider demographic.
