BrewDog sells 28% ABV beer Ghost Deer in 60ml bottles
Product details:
BrewDog Ghost Deer is a blonde, fermented ale with an ABV of 28%, which so far has only been sold in limited amounts at BrewDog bars on draft, decanted from a specially commissioned stag's head font. The beer, which is the world's strongest fermented beer, is aged in whisky, bourbon, rum and sherry barrels for 12 months before being distributed into 60ml bottles for sale. With its strength of alcohol and flavour, BrewDog says it is designed as a physical demonstration that beer ‘can be more than a pint of fizzy, apathetic, yellow lager’.
USP:
It is the first time a beer of this strength has been sold in bottles of this size and, as James Watt, co-founder at BrewDog says, it is designed to kill beer stereotypes and end binge drinking: “Global, monolithic breweries have spent millions on marketing to tell British beer drinkers that beer is about necking seven pints of gaseous, liquid-cardboard lager and having a kebab on the way home," he said.
"Ghost Deer is the nail in the coffin of that perception – its very existence kills the stereotypes. Ghost Deer is a statement against the system, against the status quo: this is a turning point for beer in the UK."
Price:
£5.99 for a 60ml bottle or £33.49 for six bottles.
Availability:
The beer can be bought online at www.brewdog.com and is also available in BrewDog bars in Aberdeen, Glasgow, Edinburgh, Camden, Shoreditch, Manchester, Nottingham, Newcastle and Bristol.
Why you should buy it:
If craft beers are your thing, Ghost Deer is the pinnacle as far as BrewDog is concerned. "This is a landmark for creative brewing and with the new 6cl bottles we’re bringing it to everyone, thumbing its nose at the establishment with every lingering sip," said Watt.
“We have been criticised before fore being reckless in brewing high ABV beers, but the opposite is closer to the truth. Britain’s binge drink culture is fuelled by stack-them-high, sell-them-cheap beers peddled by giant mass production breweries, not artisanal, craft beers like this one that teach drinkers that beer could be so much more.”
