Rossopomodoro hits Camden, four more UK sites to follow

The 150-cover Rossopomodoro in Camden’s Jamestown Road will be followed next month by a 70-cover restaurant in Hoxton. The others will be in Watford (this September), Wandsworth (January 2013), and Swiss Cottage (January 2013).

Additional sites will be announced in the coming weeks. The expansion, headed by former Nando’s regional director Handley Amos, is part of the company’s wider development plans in the UK, Italy, the USA and additional territories, following investment in Rossopomodoro by private equity firm and retail specialist Change Capital Partners (CCP).

“We continue to raise the bar for high quality pizza and pasta,” said Amos. “And it is an enormous honour that the UK should be leading the group in a new style for the restaurants with a simpler, brighter look that leaves no-one in any doubt this is a restaurant born in Naples.”

Roger Holmes, of CCP, added: “We came together with the founding management of Rossopomodoro to help realise its international potential and we are delighted to see the UK expansion gather pace with a design and concept which brings the authenticity of Italy’s favourite pizza restaurant brand to a broader international audience.”

Redesign and new app​

Amos has also undertaken a re-style of Rossopomodoro’s logo, menu design and interiors to convey more strongly the Neapolitan heritage at the heart of the company, using imagery and objects sourced by his team in Naples. The designs for the new-look UK restaurants will be gradually rolled out across the group globally.

“The redesign helps us to better demonstrate what lies at the heart of Rosspomodoro which is the authentic, Neapolitan cuisine,” explaned Amos. “No-one in the UK prepares pizza and pasta using ingredients sourced solely from farms and businesses in and around Naples itself – the heartland of Italian pizza.”

Rossopomodoro opened its first site outside of London in Birmingham’s Selfridges’ Hall last September.​The restaurant has also recently introduced a new Rossopomodoro app which can be used for booking & location and can be scanned for members of its new loyalty scheme.

For more information, visit www.rossopomodoro.co.uk.