Boojum heads to Nottingham for second England site
Coming just a few months after the fast casual group secured a foothold in the UK market with an opening in Leeds, the new 2,377sq ft site will be located on Lower Parliament Street, opposite the Victoria Centre in Nottingham city centre.
Similarly to the Leeds restaurant, the Nottingham site is located close to a university campus, reflecting the group’s ambition to target student cities as it expands across the UK.
It will operate a multi-channel model consisting of sit-in, takeaway, click ‘n’ collect and delivery.
“We are hugely excited to be launching our second UK mainland operation,” says David Maxwell, Boojum CEO.
“We have been overwhelmed with the huge success of our Leeds launch with customers loving our energetic and vibrant atmosphere and are looking forward to creating more ‘Boojum addicts’ in Nottingham.”
Boojum’s was founded in 2007 and now operates 12 sites across Ireland as well as four locations in Northern Ireland.
It’s expansion into the mainland UK was a result of ASK Italian, Zizzi and Coco di Mama owner Azzurri Group acquiring a controlling interest in the business in June last year.
Nottingham will be its 18th site overall.
The group has previously said that it has a vision to deliver 25 new sites over the next five years with openings in Birmingham, Liverpool and Manchester previously mooted.
“Boojum Nottingham marks the next phase in our national expansion strategy,” adds Rob Powell, Boojum operations director.
“A lot of love goes into what we do, with a huge passion and commitment for quality and the best tasting Mexican food. Nottingham is an ideal fit for us with its eclectic student population and a vibrant and diverse culture and we can’t wait to bring the Boojum vibes to the city’s food offering.”
Last year Boojum was named One to Watch at Restaurant’s R200 Awards.
