Electric Shuffle slides into New York
The hospitality group, which is also behind the social darts concept Flight Club, will open a 10,000sq ft venue in New York's NoMad district on 12 July.
Set across two floors, the space will have floor-to-ceiling windows with views of the Empire State Building, two bars serving cocktails, sharing plates and sourdough pizzas, 13 shuffleboard play spaces accommodating up to 20 players each, and a capacity of up to 375 people.
"This is a truly momentous moment for the brand. To open a venue in one of the most exciting and cutting-edge cities in the world for hospitality is something which was beyond our wildest dreams when we opened our first venue almost 10 years ago," says Steve Moore, CEO and co-founder of Electric Shuffle and Flight Club.
"We’re incredibly proud of the team that helped to get us here. We can’t wait to open our doors and give New Yorkers the Electric Shuffle experience.”
Electric Shuffle New York will be the third US location for the brand, which also has sites in Austin and Dallas, and its seventh globally, joining sites in Canary Wharf, London Bridge, Leeds and Manchester.
The company plans to continue to expand its brands. It will open Flight Clubs in Liverpool and Oxford as well as in Philadelphia, Washington, and Melbourne, which are being opened by its international partners.
Red Engine founded Flight Club in 2012 and there are now 21 Flight Club venues across the UK, Australia and the United States. Electric Shuffle followed in 2019, with the first venue opening in London’s Canary Wharf.
It owns and operates all Flight Club venues in the UK and all Electric Shuffle venues in the UK and the US. Flight Club venues in Australia and the US are owned and operated under license by Red Engine’s partners.
Earlier this week Red Engine posted sales on of £68.5m for 2023, up 27% year-on-year and recently announced that it has secured a £60m bank facility to support its global growth strategy.
