Deliveroo has unveiled its forward-looking strategy to drive growth and innovation in a rapidly evolving delivery landscape.
Presented during Deliveroo’s Food Forward partner event, this strategic vision outlines Deliveroo's commitment to shaping the future of food and shopping delivery through three foundational pillars: building trust, expanding occasions, and empowering partners with the right tools and support to succeed.
With around 160,000 restaurant, grocery and retail partners across ten global markets, Deliveroo is committed to revolutionising the food delivery experience for customers and businesses, harnessing the full potential of the ever-growing delivery market.
Speaking at the Food Forward event, Deliveroo’s chief business officer for Europe, Carlo Mocci, emphasised the immense capacity for growth in the UK alone.
“Many think the food delivery market is already huge, and there's not much room left for growth. But according to Kantar out of 50 billion in-home food occasions annually in the UK, only 1 billion are takeaways. That's just 2%. There's a massive opportunity here”, he said.
Deliveroo’s strategy aims to cultivate loyalty from its more than 7 million active monthly users globally, responsible for around 300 million orders annually. That allows the company to expand its commercial capacity by leveraging the potential of new and existing customers.
“There's no magic formula for success, but we believe that focusing on the small things every day adds up to a big impact”, explained Mocci. “We’re here to work with the best restaurants, grocers and retailers in the country to accelerate their growth and support them to succeed in our marketplace”.
The three foundational pillars are a key component of this strategy.
To build trust, Deliveroo is making small but important improvements to achieve the perfect delivery, such as expanding delivery zones, using technology to fix common issues and using generative AI to make customer care faster and more personalised. The business has also introduced a Value Programme to help consumers find restaurants that offer a great experience at a fair price, boosting consumer satisfaction, order frequency, and retention.
Another pillar is expanding occasions, encouraging people to order more often for different occasions. This includes continuing to grow the grocery and retail offerings, with grocery now accounting for 14% of global sales. Deliveroo has also transformed Plus from a simple free delivery subscription into a comprehensive loyalty program, aiming to become a Plus-first business by 2026. This benefits restaurants because 40% of orders on Deliveroo now come from Plus subscribers. Plus members are also twice as likely to try new restaurants, and order three times more often.
Finally, Deliveroo focuses on providing the right tools and support to help its partners make the most of the platform. While dedicated account managers provide direct support, insights and recommendations, the new Hub Manager app allows partners to monitor orders in real-time, check performance metrics, and communicate directly with Deliveroo support using their phone.
“The growth opportunity for restaurant delivery is significant. And our mission is to grow the market so everyone wins”, said Mocci.
To learn more about how Deliveroo can support your business, as well as sign up to the platform, head to their website here.
