The fast-growing QSR brand has launched the Fiver Menu, with five dishes priced at £5, as part of its broader strategy to meet a growing consumer demand for accessible, high-quality dining experiences.
The company says that the Fiver Menu is response to customer feedback, not only around more affordable options but also lighter portions and represents the first phase of an evolving offer, with more items being added as the brand continues to scale its presence across the UK high street.
The menu is designed to create new user occasions, drive lunch and snack time trial, and ‘deepen engagement with the brand’s rapidly growing customer base’, it says.
Its launch is part of GDK’s ongoing expansion, having recently announced the opening of its 150th UK restaurant next month.
“At GDK, we are committed to delivering premium-quality dishes that provide maximum flavour and exceptional value. The Fiver Menu reflects our dedication to innovation and ensures our guests can enjoy the best of GDK without compromise,” says Chris Waters, GDK’s CMO.
“It’s designed to reward the loyalty of our existing customers all while making our menu accessible to new diners, giving everyone the chance to experience what makes GDK special.”
GDK’s value menu launch comes on the heels of a new meal deal from Pret a Manger. The coffee and sandwich chain is trialling the offer of a ‘bread based’ sandwich, snack and drink for a fixed price in 70 of its UK stores in a bid to drive custom during the lucrative lunchtime period.