The brand, which has been teasing its ambition to roll out across the UK since first arriving in London back in 2018, says the move ‘further strengthens’ its growing footprint.
“Edinburgh and Glasgow have thriving food scenes and strong demand for innovative fast-casual concepts,” says Rami Awada, UK master franchisee for Which Wich.
“Our new partners saw the potential immediately and we’re actively seeking more franchisees who recognize the power of our proven model to drive strong sales and repeat traffic.”
It comes after Which Wich signed a multi-unit franchise agreement with Breaking Brands Management back in July to open its first UK site outside of London in Cardiff.
The group also recently added to its company-owned estate with a second London opening on Fleet Street.
Founded in Dallas, Texas, in 2003, Which Wich made its London debut in Covent Garden’s Central St Giles development.
Following its launch in 2018, the brand was set to launch a brace of City of London locations under plans to open 10 sites in the capital.
However, the pandemic led to an adjustment in those plans.
Speaking to Restaurant back in 2020, Awada said he was ‘very confident’ of expanding Which Wich across the UK and that the delay to its growth ambitions was down to the brand needing to be tuned for the UK market.
It subsequently launched a sub-franchising model to help it expand across the UK in 2023.
Which Wich describes the flexibility of its model, which allows customers to either choose from a set menu or customise their sandwiches by ticking off the toppings they would like to use one of its build-your-own sandwich bags, as being a ‘key strength’ as it looks to expand via franchising.
The brand is one of several US-founded sub slingers to try and grow its UK presence in recent years.