Chuck E. Cheese plans entry into UK market

US restaurant group Chuck E. Cheese is looking to expand into the UK market, targeting locations in cities including Glasgow, Manchester and Bristol
Chuck E. Cheese has more than 550 sites worldwide (©Chuck E. Cheese)

US restaurant group Chuck E. Cheese is looking to expand into the UK market, targeting locations in cities including Glasgow, Manchester and Bristol.

The Texas-based group, which combines family entertainment with an F&B offering, says it is looking to capitalise on the ‘expanding redemption game market’ in the UK.

Wright Property has been appointed to oversee the UK expansion with Leeds, Birmingham and Milton Keynes also singled out as target locations.

Chuck E. Cheese is looking to open in high footfall locations with a strong family demographic, and has specified a catchment area requirement of over 25,000 under-12s within a 20-minute drive,

Sites within shopping centres, retail parks and leisure parks are preferable to the brand with the ideal unit size ranging between 10,760sq ft and 16,145sq ft, with an eaves height of at least 13.1 feet.

Chuck E. Cheese originally launched in California in 1977 and now has more than 550 sites worldwide.

Each location features arcade games, amusement rides and musical shows in addition to serving a menu that includes pizza, wings and desserts.

The brand’s name is taken from its main character and mascot, a grey mouse called Chuck E. Cheese.