How I Got Here: Morten Ortwed

Describe yourself in one word:​ 
Adaptable.

What is the most important thing you’ve learned in your career?​ 
The most valuable lesson I've learned throughout my career is encapsulated in the phrase, "things are not always like this". I constantly remind myself that no matter how exceptional or challenging a particular period may be, it is only temporary. This perspective helps me navigate both the peaks and valleys with a sense of balance and foresight.

Tell us your biggest strength:​ 
I am an optimist at heart. I possess an unwavering belief in our mission and our team, which allows me to approach challenges with a mindset that we can always find a way forward. This belief has been a cornerstone of my leadership and decision-making process.

What has been your biggest mistake?​ 
My most significant mistake has been the assumption that success is a permanent state. Early in my career, I believed that once you achieved success, it was a lasting accomplishment. I have since learned that success requires continuous effort and vigilance to maintain.

What makes a good leader?​ 
A good leader, in my opinion, is someone who remains true to themselves. Authenticity is key; if you try to emulate others or adopt a leadership style that doesn't align with your true self, your leadership will inevitably become inconsistent. Staying true to your core values and principles is essential for effective and enduring leadership.

Who has had the biggest influence on your approach to business?​ 
The most significant influence on my approach to business has been the mistakes — both my own and those of leaders I’ve observed. Each mistake has provided a valuable lesson, driving me to continually develop and improve, always striving to be better than I was the day before.

How do you stay motivated?​ 
I stay motivated by refusing to accept the status quo. There is always room for improvement, always another milestone to achieve. This constant pursuit of progress keeps me energized and driven.

How often do you check your email?​ 
I tend to check my email quite frequently—often more than is perhaps advisable. It’s a habit that keeps me connected, but it can also be quite consuming.

How do you relax?​ 
I find relaxation in watching my children participate in sports. It’s a wonderful way to unwind and reconnect with what truly matters, providing a refreshing change of pace from the demands of business life.

What was your dream job growing up?​ 
As a child, I dreamt of becoming either a professional footballer or a journalist, following in the footsteps of my father, who was a journalist himself.

What’s the best advice you’ve been given?​ 
The best advice I’ve ever received is, once again, the phrase, "Things are not always like this." It serves as a constant reminder to remain grounded, whether I’m experiencing success or facing challenges.

What would you call your autobiography?​ 
"I’ll Fix That" – a title that reflects my approach to life and business, always seeking solutions and striving to make things better.

Tell me something you think about the restaurant sector that almost nobody agrees with you on:​ 
I hold the belief that logistics in the restaurant business is just as important as, if not more important than, the culinary aspect. This may seem like a stretch, but after more than 15 years in the industry, I’ve come to understand that impeccable logistics are crucial to the smooth operation and ultimate success of a restaurant.

Do you have any business regrets? ​ 
Indeed, I have my share of regrets. One significant regret was the assumption that our success in one business sector would automatically translate to success in all sectors. This experience taught me, and our team, a valuable lesson: stick to what you’re good at. Diversification is important, but it must be approached with caution and a clear understanding of your strengths.