Coco di Mama rolls out baguette retail range

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Coco di Mama has launched a range of sandwiches into Sainsbury’s stores nationwide following a successful trial with the retailer in the capital.

Six premium Italian-inspired Coco di Mama branded sourdough baguettes will be available across more than 600 Sainsbury’s supermarkets and convenience stores from this month.

Baguettes in the range are a Spicy Chicken Milanese & Mozzarella; Prosciutto & Mozzarella; Chicken Caesar & Bacon; Salami Milano & Cheese; Pesto Caprese; and Mediterranean Tuna.

They are priced at £4.75 individually and are also included in the retailer’s £5 premium meal deal range

The roll out follows a partnership between the fast casual Italian restaurant group and Sainsbury’s, with the supermarket stocking a grab-and-go range that also included an Orzo Caprese Fit Bowl in 45 of its London supermarkets.