Gusto launches menu of ‘comeback dishes’ using customer insights

The three-course menu, which launched on 19 June and will be available until 28 July at all of the group’s restaurants, comes after a recent survey asked diners to nominate their favourite Gusto Italian dishes.

More than 500 responses were collated, which led to the menu’s creation.

It includes a starter of creamy garlic mushrooms topped with crispy shallots and served with toasted Puglian bread; and flattened rump steak for main that’s marinated in garlic and rosemary oil and chilli flakes, and served with fresh rocket lettuce and parmesan.

A Nutella and mascarpone calzone served with vanilla gelato rounds off the menu.

The most-ordered ‘comeback’ dish will be added to Gusto’s regular à la carte menu that’s served across the group’s 14-strong estate in the autumn.

“At Gusto Italian, our guest feedback is central to our marketing efforts,” says Kat Schofield, head of marketing at Gusto Italian.

“Following our recent survey, over 500 customers have told us they love these dishes and we’re pleased to bring them back for this specials menu.

“We’re also excited to see which dishes win a space on our autumn à la carte menu.”

Earlier this year, Gusto Italian became the UK’s first casual dining brand to launch a subscription-based membership programme​​, which requires guests to pay upfront to access discounts and other benefits.