Called Food for Business, the new B2B offering will provide catering for meetings and events, a range of workplace feeding options and a new, wholesale range of longer-life Pure products.
Pure has been serving catering at meetings for over a decade, with clients including Amazon, Chanel, and Lululemon.
In the past few years the group says it has seen growth in its meeting catering service, which has led to the introduction of a more comprehensive range of services to ‘meet every business need’.
“We are on a mission to make meetings magic, events extraordinary and workplaces wonderful,” says Spencer Craig, Pure co-founder and CEO.
“We know that good food is good for business. The Pure team has done an incredible job to develop a wider range of services to get Pure into the hands (and mouths!) of as many people as possible.
“From our research, the demand for what Pure offers has never been clearer. Whether it is a weekly client catch-up, a monthly board meeting, a large conference, a company that wants to feed its team every day or an event that needs longer-life product, Pure now has the solution for it all.”
Pure was founded in 2009 by Craig and Edward Bentley. It currently operates 19 sites across the capital.
Earlier this year it was reported that hospitality group Whitbread had sold its 49% stake in Pure after seven years as it was no longer considered ‘a core part’ of its strategy.
