Sponsored by leading events booking platform Tripleseat, the session will feature insight from top UK venues, including Corrigan Collection, TOCA Social, and Incipio, alongside research agency KAM.
“As a US-based business one of our key observations is that UK restaurants have been a little slow off the mark in realising the potential of events,” says Tripleseat chief marketing officer Latha Youngren.
“They are a great way of sweating your assets at non-peak times like early in the week and before lunch. People here are worried about displacing existing business with events, but it does not have to be that way.”
Key topics for the webinar will include how to create compelling packages for guests, how to market events and how technology can be used to keep track of leads and run events more efficiently.
The webinar will also explore current trends in the events spade, including the rise of competitive socialising and how the pandemic changed how both the corporate and non-corporate market plan events.
The free webinar takes place on 23 April at 10am. Sign up here.