PizzaExpress launches frozen retail range

The new range, which includes the margherita speciale, the American speciale, the padana, pollo BBQ, lasagna, spinach and ricotta cannelloni, pollo forza pasta, spaghetti meatballs and garlic bread with mozzarella, follows the company’s rebrand of its chilled retail products.

Launching into Tesco, PizzaExpress says the new frozen range aims to “unlock new meal occasions at scale”.

“Our frozen range is backed by more than 20 years of experience in offering customers restaurant quality chilled pizzas, and this new range allows us to enter the frozen category where we know our customers are purchasing for convenience and different meal occasions to that of chilled,” says PizzaExpress’ Retail Director Rich Mills.

“Showcasing our commitment to innovation, our frozen range allows our customers more choice and to have something in their freezer they know they can rely on, with great taste and premium ingredients.

“We’re very proud to be an omnichannel brand and with our retail range, customers are able to have an enlivening dining experience at home – whether it’s dinner for tonight with our chilled range, or an upcoming dining occasion customers can now plan ahead for with our frozen range.”