On Neal Street off Seven Dials, the 894sq ft restaurant will offer the brand’s all-day dining menu - which, as the name suggests, has a focus on breakfast dishes - but also includes casual dining staples like burgers and salads.
The majority of the brand’s sites are in London but The Breakfast Club has also launched regional locations in Brighton, Oxford, Chelmsford and - most recently - Gatwick Airport.
“This will be such an exciting opening for us – The Breakfast Club has always called the West End home, and our new Covent Garden location couldn’t be more perfect for our next adventure,” says The Breakfast Club CEO and founder Jonathan Arana-Morton.
“What a fabulous place and community to call our new home. We can’t wait to get going, doing what we do best, providing good food and drink with our ‘today is going to be a good day’ hospitality and an arms wide open welcome.”
The Breakfast Club launched 18 years ago in Soho. Speaking to Restaurant last year, Arana-Morton said he was hoping to launch around four sites a year.
Further regional sites within striking distance of London will likely come first with Cambridge and Bristol mooted as areas the brand is currently looking at. After that The Breakfast Club will turn its attention northward, he said.
