Consumer confidence on the rise

Data from market research company GfK’s Confidence Index shows a four-point increase in consumer confidence this month to a net minus 21 – the best recorded showing since January 2022.

The Office for National Statistics reported a surprise fall in inflation last month from 6.8% to 6.7%, with the Bank of England deciding yesterday (21 September) to hold interest rates at 5.25% rather than increase them further.

GFK’s survey of 2,001 individuals was carried out before both these announcements were made, suggesting that the index’s next instalment will also improve, according to the company.

“The view on our personal financial situation for the past year and the next is registering marginal but welcome growth, while expectations for the UK’s wider economy in the coming year show a more robust six-point increase,” Joe Staton, client strategy director at GfK.

Despite the increase in consumer confidence, the “financial mood of the nation is still negative," adds Staton.

"While this month's improved headline score is good news, it's important to note many households are still struggling with the cost of living crisis and that economic conditions are tough.”