The largely-franchised group currently has a single site in Brighton but says more locations will soon follow in both London and the UK.
Founded in Sao Paulo, Oakberry is the biggest açai brand in the world with over 600 stores in more than 35 countries including the United States, Saudi Arabia, France, Australia, Peru, Spain and Portugal.
In between Oxford Street and Charlotte Street on Rathbone place, the upcoming site is billed as a flagship and will offer 45 covers across two levels.
Design details include the brand’s signature purple splashes, wooden benches, high top tables, and a ‘stylish’ downstairs seating area with foliage.
Like the rest of the estate, the site will major in acai bowls with various toppings including seasonal fruit, peanut butter, and chia pudding.
Oakberry also offers customisable smoothies, açai snack bars, and high-quality speciality coffee.
The brand says it offers the only açai on the market that is certified 100% organic, vegan, non-GMO and free of artificial preservatives, food colourings and syrups.
“As a Brazilian bringing Oakberry to London is a dream come true. Our aim is to introduce Londoners to the best açai on the market,” says Oakberry national marketing director Angela Bernardes.
“We want to change the way fast food is perceived by providing a delicious, natural, and nutritious experience as quickly as possible. This just the start of our journey in the UK.”
