Called Chef Central, its launch follows a 12-month trial and is described as a 'low cost, high service' option for new customers to the food and drink wholesaler.
Using the Booker and Best Food Logistics network to move customer orders across the UK, Chef Central offers customers a permanent core range supplemented with their specific nominated range requirements, on a day one for day one ordering and delivery process. Full account management is on offer with EDI integration available and full allergen support, it says.
“At its heart, Chef Central has been developed in response to customer feedback,” says John Dolan, sales director for Chef Central.
“Larger customers have been asking us to help them. They have seen Booker supporting the independent sector strongly by helping them to offset rising costs across their business with a constant need for value, quality, availability, consistency and customer service. We believe that our scale will give us a unique advantage to deliver all of this for the customer. Our network and supplier relationships ensure great service and availability and this is coupled with an excellent range that eliminates costly expansion and duplication, while covering everything a large catering company needs.
"We believe Chef Central will offer a unique proposition that delivers real cost price value for them without any compromise in service, coupled with extensive account management and supply chain excellence for all sectors of the foodservice market.”