Tattu rebrands as Permanently Unique with new Greek/Med concept in the offing

The high-end Chinese restaurant group, which has venues in London, Manchester, Leeds, Edinburgh and Birmingham, will add a new food concept to its portfolio in November this year with the opening of Fenix in Manchester.

The Greek - Mediterranean restaurant will be led in the kitchen by executive head chef Ippokratis Anagnostelis, who has worked in fine dining establishments in Athens and Mykonos including Michelin-starred Hytrain, and his long-time head chef Zisis Giannouras.

It will serve a sharing menu that will focus on innovative dishes inspired by Greek traditions cooked in front of diners on a charcoal grill.

The group also intends to open a further site in Manchester next year, which will be its third new concept and which will offer live music, ‘refined cuisine and a show stopping drinks programme’.

In addition, Permanently Unique plans to open its first international site with the launch if Tattu Dubai in 2024, further details of which will be announced in the coming months.

“We’re incredibly proud of the brand we have built around the Tattu name and our focus on delivering a unique experience has been instrumental to its success,” says Adam Jones, Permanently Unique founder.

“As we look to the future, and we introduce new cutting edge concepts to the market, it’s important that we embody this next chapter of the business wholeheartedly. Being a homegrown Northern hospitality group with our central roots in Manchester, we have the perfect platform to showcase our learnings and progression as a group.

“As we continue to work to develop new hospitality spaces, our focus will remain the pursuit of innovation, excellent guest experiences and truly one-of-a-kind spaces.’

Tattu was founded in Manchester in 2015 by brothers Adam and Drew Jones. Last year it entered the London market with the launch of Tattu London at The Outernet development,​​ following the success of its existing locations in Leeds, Birmingham and Edinburgh and the original Tattu in Manchester.