Called Prime by Pasture it will be a burger restaurant that will also feature a butchery, deli, and cookery school.
Due to launch in January 2024, the restaurant will occupy a 5,500sq ft corner plot joining St Thomas Street and Cross Street in Bristol. Open all day from breakfast through dinner, the 75-cover venue will have a focus on beef, which will be sourced from regenerative South West farms where cattle are raised on pasture an butchered in house.
Food waste will be kept to a minimum and will be composted in the restaurant’s anaerobic digester, one of a small number of restaurants in the UK to have this kind of facility on-site.
The group is run by chef-owner Sam Elliott, who operates two restaurants in Bristol - Pasture, which opened in 2018, and Radius, which launched last year - as well as two restaurants in Cardiff - a second Pasture, which opened in 2020, and Parallel, which opened earlier this year.
“At Pasture we’ve always had a focus on high-quality food and sustainable production, and Prime by Pasture will allow us to expand on this even further,” he says.
“The restaurant will offer an exciting breakfast and brunch offering and ‘flip’ to burgers for lunch and dinner.”
Its deli will sell a variety of house-made sauces, rubs and marinades, as well as a selection of fresh produce grown at Buttercliffe Farm in Long Ashton - Elliott’s own market garden where he has also planted his own vineyard. He plans to produce and sell the first bottles of wine from the vineyard from 2025 onwards.
Prime by Pasture will also be home to a development kitchen, which will host live cookery demos.