A New Way to Subway is being billed as the biggest shake up to the fast food chain’s menu since it launched on these shores in 1996 and is being supported by a multi-million pound advertising campaign.
Launching today (31 May), the new menu is expected to speed up ordering as well as simplify online and third-party delivery service transactions.
The change follows ‘extensive research’ and a positive response from customers during market testing, which saw 1.4 million of the new sandwiches served in 340 restaurants across the UK.
Billed as ‘chef-inspired’, the Subway Series Menu has been designed to provide a ‘simple, fast, and tasty Subway experience’.
Some of the new menu items are takes on sandwiches already associated with Subway, which operates around 2,300 restaurants in the UK and Ireland.
Options include the meatball-based The Baller, the Indian-inspired Big Bombay; and the Tex-Mex-inspired Tex Mexan.
“In developing the new menu, guests told us that they wanted food tailored to their lifestyle,” says Nigel Doughty, Subway UK and Ireland managing director.
“In order to meet that need, we’ve evolved our menu and are putting the power back into the hands of guests, so that there are now two ways to Subway – created by us or created by you.”
“We know there is sometimes consumer fatigue when it comes to ordering quick-service food, and that essentially there are two types of people; those who want to build their own, and others who would prefer that their delicious sandwich is created for them,” he added.
Subway UK and Ireland says it has had a good start to the year, seeing a 10.5% increase in same store sales compared to the same period in 2022.
