Opening in the North Terminal of the airport, the restaurant will serve all of its popular dishes, from ‘The All American’ with pancakes, crispy bacon; ‘not so’ American British sausages and homestyle potatoes with fried eggs and maple syrup; to the more traditional English fry-up.
More than half of The Breakfast Club's trade occurs before midday, which makes it a good fit for Gatwick, where approximately 45% of the fights take off before midday, says SSP.
If successful, the partnership could lead to the opening of further The Breakfast Club sites in airports.
“At SSP, we have a long history of working closely with popular high street brands to make them relevant to the travelling customer. We’re hugely proud of partnering with The Breakfast Club on this exciting opening, and have worked closely with the brand team over the past two years, to deliver the great offer and experience at Gatwick that The Breakfast Club is famous for," says Kari Daniels, SSP UK & Ireland CEO.
"This restaurant brand is a great addition to our portfolio, and we see significant scope to open up more The Breakast Club restaurants in airports in the future.”
The Breakfast Club launched 18 years ago with a first location in Soho.
"Our goal has always been to deliver a warm, welcoming, ‘arms wide open’ hospitality experience to our guests and we hope this new restaurant and our food and drink will be the perfect way for travellers to kick off their holiday," says The Breakfast Club co-founder Jonathan Arana-Morton.
"18 years of looking after this business has made us hugely protective about the brand and who work with so it is very reassuring to be partnering with SSP. Their operational expertise means we will be able to deliver the same The Breakfast Club experience our guests expect in London, Brighton, Oxford, and Chelmsford.
"It’s a source of enormous pride for us to be welcoming The Breakfast Club customers, old and new, to such a high-profile location at this prestigious London airport. ”