The 518sq ft restaurant will be located at 449 The Strand and will have space for 98 covers.
“We’re delighted to be opening our 10th kitchen on The Strand in the heart of London’s Theatreland,” says Keith Bird, Marugame Udon CEO.
“With The Strand welcoming thousands of tourists each year, we’re excited to be expanding Marugame Udon once again introducing Udon to all. Our great value fast-casual dining concept is key for the hustle and bustle of The Strand and our affordable bowls are perfect for pre and post theatre meals for the whole family.”
Marugame Udon made its UK and European debut in London in 2021 with its flagship site off Liverpool Street, followed by eight further openings at The O2, Canary Wharf, St Christopher’s Place, Brent Cross, Oxford Circus, Bromley, Waterloo and High Street Kensington.
The brand was named Best Value Restaurant at last year’s Restaurant magazine R200 Awards and has a menu that features more than 20 dishes that are under £5, including udon bowls, tempura, omusubi rice balls, dorayaki pancakes and unlimited soft serve ice cream.