The company will open its next store in Knightsbridge at 130 Brompton Road on the corner of Montpelier Street early next month followed by a site on Manchester’s Cross Street, its first in the north of England.
A venue in Bath is also due to open later in the year.
The openings are part of Knoops’ ambitions to 'do for chocolate drinks what Starbucks did for coffee' with plans to open 100 new UK stores in the next five years.
Knoops specialises in hot chocolate, with a menu of 20 different chocolates and was founded by German-born Jens Knoop in the East Sussex town of Rye in 2013. It currently operates eight venues in locations including Covent Garden, Chelsea, Richmond and Kensington in London as well as Brighton, Oxford, Cambridge.
“Seeing a new face light up as they discover our brand will never get old, and opening up in new locations across the UK is helping us to spread the message of Knoopology at a phenomenal rate,” says Knoop.
“We’re creating a lasting impression in our current locations and already have many Mancunian fans of the brand from visits to other stores. Likewise, our products are already stocked in Harrods, so it’s fantastic to enhance our presence in Knightsbridge too.”
Knoops is led by executive chairman William Gordon Harris. “Expansion into the north of England is an incredibly significant step for the brand as I seek to lead our outstanding team with our global ambitions – starting first with a UK roll-out,” he says.
“Knoops is a true challenger brand and I see us becoming one of the fastest-growing on the UK’s high street. I’m also confident that we are at the infancy of one of the most interesting retail stories of our age, and that Knoops will become a leading global brand within a decade.”
