Gordon Ramsay Group acquires Pizza East Shoreditch
Sources close to the deal confirmed the acquisition to BigHospitality, which will see the brand leave the Soho House stable after 14 years.
Pizza East closed its restaurant housed within The Tea Building in Shoreditch last month, having already permanently shuttered its only other site, in Notting Hill, back in December.
At the time, a representative from Soho House insisted that the Shoreditch closure was only 'temporary', but failed to offer any sort of timeframe as to when it expected the restaurant to reopen.
BigHospitality understands that Pizza East will reopen with a 'refreshed' menu developed by the Gordon Ramsay Group and be positioned as a more elevated counterpoint to Gordon Ramsay's Street Pizza, which operates eight sites across the UK in London, Liverpool and Edinburgh and offers a menu of bottomless pizza for a flat price.
It marks the first time that the Gordon Ramsay Group has acquired an already-existing restaurant brand in the UK.
The group's UK estate is primarily based in the capital and includes a number of singular, high-end restaurants such as the three Michelin-starred fine-dining flagship Restaurant Gordon Ramsay in Chelsea and Petrus in Belgravia, alongside several growing brands such as Street Pizza, Street Burger, and Bread Street Kitchen & Bar.
Soho House opened Pizza East's original site next to its Shoreditch House private member’s club in 2009, and launched its second site on Portobello in Notting Hill in 2011.
