The Manchester-based competitive socialising brand has acquired the former Shaka Zulu restaurant in the heart of Camden Market for its second London location and seventh in total, which will see the company invest £2m in refurbishing the 19,500sq ft venue.
“We look forward to opening Junkyard Golf Club in a fantastic location in Camden, right beside the iconic bridge in one of London’s best cultural hotspots for music, art, and history,” says Sam Jones, managing director of Junkyard Golf Club.
“Camden will be home to our largest venue, where we can offer our immersive, crazy golf experience to the 100,000 visitors that Camden attracts each weekend.”
Junkyard Gold Club launched in Manchester in 2015 and also operates in Oxford, Liverpool, Leeds and Newcastle. Each location features a range of themed crazy golf courses that are available to book alongside a food and drink offering that includes pizza, nachos and cocktails.
The group is additionally in the throes of securing its first overseas location in the US as part of a growth plan that also includes investing £500,000 in rebranding the business and refurbishing its UK estate.
“Junkyard Golf Club began as a pop-up in 2015 and at the time, we genuinely believed we would only be hosting the pop-up experience for about three weeks,” adds Jones.
“Seven years, six locations and one pandemic later, it’s obvious we’re here to stay. We are always reviewing our brand position, but this year felt the right time to review our branding and marketing strategy in a way that reflects where we are heading as a company and to strengthen the message that we evolve and stay relevant to our customers.”
