Noble Rot to launch Mayfair restaurant later this year 

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The team behind Noble Rot has secured a site in Mayfair’s Shepherd Market for what will be its third London restaurant. 

Noble Rot Mayfair is slated to launch in Spring this year within the former site of longstanding French brasserie Le Boudin Blanc. 

In an Instagram post, Noble Rot co-founder Dan Keeling said that the small square and piazza that make up Shepherd Market is “one of those increasingly rare bubbles of London that manages to still feel like a well-kept secret - even though this one is in the pulsing heart of the city”.

The new site will offer the group’s “trademark warmth and fine cooking” and its “most ambitious” wine programme yet. 

The original Noble Rot opened in Bloomsbury in 2015 following the success of Keeling and fellow co-founder Mark Andrew’s cult wine magazine of the same name with a further restaurant opening in Soho in 2020 within the former site of the Gay Hussar. 

Both Noble Rots have featured on Restaurant’s list of the top 100 places to eat in the UK and have won the award for Wine List of the Year multiple times. 

“We love rejuvenating old buildings: both our original Rotter Towers on Lambs Conduit Street, and second restaurant in the old site of the famous Gay Hussar on Greek St are marinated in hospitality history,” Keeling said.  

“This, our third place, is certainly not lacking in its own rackety and scandalous past. With its winding staircases, wonky floors, wood panelling and countless other quirky period features, 5 Trebeck St first opened as The Running Horse in the mid-1800s, a handsome pub that earned a ripe reputation with Scotland Yard over the decades.