Set to open in summer 2023, the site is on Link Street, which connects Bullring and Grand Central.
Lane7 will use the size of the Hammerson-owned Bullring Estate location to introduce its widest range of games yet, and, in a first for the brand, a rooftop terrace bar with views across Birmingham city centre.
Hammerson says it is in the process of shaking up Bullring Estate, diversifying its proposition to create ‘a truly multi-use destination that fits the needs of current and future visitors’.
Lane7 follows TOCA Social, due to open in summer 2023, and Treetop Adventure Golf in broadening the offer.
“Birmingham has been a strong city for Lane7 since we opened our first site. Our sustained success meant we needed something bigger in Birmingham, but, keen to evolve the Lane7 concept, we also wanted something special,” says Lane7 Group director and founder Tim Wilks.
“This is where the Bullring Estate came in. That Hammerson is leading the way with how it is evolving its portfolio was evident from our very first discussions. We have worked together to create the ideal space and I am confident we will deliver a new standard for experiential leisure in the city.”
Asset management director at Hammerson Toby Tait added: “The Bullring Estate plays host to the very best retail brands, but we need to go further to provide consumers with an even greater range of reasons to visit.”
Lane7 was established in Newcastle in 2013 by Wilks and now operates a total of 10 sites.
