Part of developer Ballymore’s The Brentford Project, Sam’s Waterside and Sam’s Larder at The Brentford Project will join Harrison and his business partner Fanny Stocker’s Sam’s Riverside and Sam’s Larder in Hammersmith and the more recently launched Sam’s Larder in Chiswick.
The 4,000 sq ft Sam’s Waterside will be run along the same lines as Sam’s Riverside but with a ‘slightly more accessible’ price point, featuring a 70-cover restaurant, 30-seat bar and a 40-cover outdoor terrace.
The interior design for both concepts will be overseen by Design LSM, with whom Harrison and Stocker have collaborated on previous projects.
Sam’s Larder, the gourmet deli-cum-grocer, will cover 850 sq ft and will be located opposite the new brasserie space.
To ‘cement the relationship with The Brentford Project and its residents’ Harrison and his team have launched a smaller version of their café, located in the temporary concierge office serving coffee and pastries.
The site will develop further in February 2023 when the road to the High Street opens. Sam’s Waterside and Sam’s Larder will then officially launch in July 2023.
“We are so happy to officially be an anchor tenant at The Brentford Project, a fantastic micro-city vision by Ballymore,” Harrison says. “West London is what we know best, and Sam’s Waterside will have a similar DNA to Sam’s Riverside, with a terrific river location, a buzzy atmosphere, great food and drink offerings, and a huge emphasis on service and hospitality.”
Senior development manager at Ballymore Richard Pearce added: “Our vision for The Brentford Project is to work with the local community to create a thriving riverside hub where people can live, work and socialise. The fact that these independent brands, Sam’s Waterside and Sam’s Larder, have chosen Brentford above other parts of London is a great endorsement of what we are creating.”
“Life has shifted over the past few years and Brentford is leading a new wave of developments that provide a complete package – offering a balance of residential, leisure, retail and workspaces for everyone.”