Contemporary pizzeria set for Edgbaston

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First time restaurateurs Clare and Paul Collins will launch a pizzeria and bar in the upmarket Birmingham suburb of Edgbaston later this year.

Smoke + Ash will serve Neapolitan style pizzas, quality wines and seasonal twists on classic cocktails in ‘a classy but comfortable setting’. 

The pair say they are moving away from corporate life to ‘pursue their ambition of running a restaurant focused on top quality ingredients and drinks range’.

Clare, who spent much of her career working within drink-related businesses, says value and guest experience are at the heart of this new restaurant.

“The first thing we want to be able to offer our guests is great customer service – and create an environment where people feel comfortable and relaxed,” she explains. 

“We’ll be reviewing our pricing regularly with a focus on delivering value across all of our products. The cost of living crisis is a serious concern and we aim to support our guests as much as we possibly can.”

“We’ll also be working with a variety of Birmingham and Midlands-based suppliers, both to reduce food miles and support local businesses.”

Paul, who previously worked in finance, added: “We’ve worked in a variety of different industries and roles and learnt the value of creating and being part of a great team. We’re keen to bring this dynamic to our own business.”

“During the first lockdown we realised that there was no decent pizza available to us for delivery where we live in Birmingham. This got us thinking about the merits of being able to offer great quality pizza and we started to look for venues in key locations across Birmingham.”