Set to open its doors on 4 October, Fairgame's launch follows four years of development and will feature redesigned versions of games including whac-a-mole; roll-a-ball derby; duck shoot; and water gun clown.
Every game will be hooked up to RFID wristband tech so that players can log scores, track leader boards, and battle it out to win one of Fairgame’s giant pink teddies.
The 20,000 sq ft venue will feature three ‘bumper bars’ and a 100m riverside terrace, with drinks including fairground-themed cocktails, boozy slushies and London-brewed craft beer.
Food, meanwhile, will be provided by a line-up of street food vendors. At launch they will include Burger & Beyond, Neapolitan pizza brand Rudy's, and Mexican brand Dos Mas Tacos.
There will also be a dedicated candy stand featuring Prosecco-infused candy floss, ice cream from Hackney Gelato, boozy sweets and toffee apples.
Fairgame's design will feature traditional fairground elements created by interior designer Patrick McKinney and include luminous carousel booths floating above the space, fairground mirrors and rubber duck installations.
The concept is being launched by experienced entrepreneurs Richard Hilton, founder of Gymbox; Paul Campbell, founder and owner of Hill Capital Partners LLP (who currently sits on the and board of Hawksmoor, Blacklock, the Alchemist and Yard Sale Pizza), and entertainment lawyer, Andrew Myers.
“Fairgame is a totally immersive experience where guests can eat, drink and be a kid again,” says Hilton.
“The fairground has been enjoyed for generations and now we’ve combined the games everyone loves with state-of-the-art technology in an unbelievable setting. Guests will have the ultimate feeling of nostalgia: a proper ‘those were the days’ moment – now back as an epic night out.”
Fairgame’s first site is backed by a £3.5m investment from BGF, and £1.5m from a consortium of private investors.