Bubblewrap to launch first international site

04-Aug-2022 - Last updated on 04-Aug-2022 at 11:22 GMT

Instagram-famous dessert brand Bubblewrap will launch its debut international franchise site later this year.

Located in Qatar’s Hamad International Airport, the 25 sqm site is expected to launch in time for the FIFA World Cup.

Bubblewrap will also launch a 233 sq ft site in Westfield Stratford City later this month that will feature a ‘vibrant’ revamped design.

The brand - which currently operates says more locations are to be announced in the ‘near future’, with founder Tony Fang having ambitious plans to grow the business internationally.

“We are starting our international journey in Qatar, with plans to open three new stores in the Middle East by 2024. I’m very much looking forward to seeing this nostalgic and much-loved Hong Kong favourite being showcased to new audiences across the globe, following the great reception we’ve had across London,” he says.

Tony Fang started Bubblewrap® as a university project at Imperial College in 2015, wanting to put his creative spin on the traditional Hong Kong street food snack, remarketing it to a new UK audience.

Fang adapted the Hong Kong staple by wrapping it into a cone and filling it with an assortment of homemade gelatos, with flavours including vanilla, dark chocolate, matcha, strawberry cheesecake, and hazelnut, with customisable toppings and sauces.

The brand’s debut bricks and mortar site in Chinatown became an Instagram sensation when it launched in 2017.