The fast food giant achieved a 9.7% share of total occasions in the 12 weeks to 15 May 2022, cementing its place as the brand leader in foodservice, Lumina’s new Eating Out Market Report found.
Coming in second place in term of share of total occasions was Costa Coffee with an 8.1% share, with Greggs in third position with 5%.
All of the top three have seen their share fall over the past 12 months, with McDonald’s having a 13.5% over the same period in 2021, Costa 7.9% and Greggs 5.3%, although Greggs’ share has remained the most stable of the three.
JD Wetherspoon, which has the fourth largest share of the branded market has actually reversed its fortunes, increasing its share from 0.7% in the second quarter of 2021, to 3.6% in 2022.
Caffe Nero has done similar, increasing its share from 1.9% to 2% over the same period.
The report also found that fast food is gaining share of the eating and drinking out market overall, driven by physical expansion, product and technological developments and strong delivery rollout.
Find out more about Lumina Intelligence’s UK Eating Out Market Report 2022 here.
