The Scandinavian brand, which is operated in Norway, Denmark and Finland by its parent company Rekom Group, has opened the brand’s debut UK location on Mill Lane in Cardiff’s city centre.
Set over three floors, Heidi’s interior design has been based on an Alpine cottage with wood panelling throughout. It serves a range of draught beers served in stein glasses.
The bar group intends to roll the après ski themed bar out to other places in the UK, with a further opening planned for Birmingham in the spring.
Heidi's opened its first site in Copenhagen in 2004 and now has 20 venues across Europe.
Rekom UK has invested £2m in the new opening, which will join its existing portfolio of 47 nightclubs and bars, under brands including the PRYZM, ATIK, Fiction, Kuda and Cameo.
“Trading has remained strong for Rekom UK in 2022, and we are continuing to see high demand for nights out following a very difficult two-year period during the pandemic,” says Peter Marks, Rekom UK chairman.
“As a result of our healthy performance, we are delighted to be in a position where we can grow our business and help to reinvigorate high streets across the UK’s towns and cities that have been impacted by the pandemic."