The cycling challenge will see 27 riders from across the hospitality industry ride almost 350km across the country of Jordan in four days for charity. Funds raised will be distributed evenly between Only A Pavement Away and the Licensed Trade Charity, both of which have been fundamental in supporting those in need across the pub and hospitality industry over the last 24 months and beyond.
It is now hoped that the challenge, which starts on 10 March, can raise more than £200,000 for the charities.
“Having set what we thought was an ambitious initial target of £150,000, we’re really excited about what we might be able to achieve from here: we think we can get to £200,000 with a fair wind – maybe even £250,000 at a stretch – which would be incredible,” says Katy Moses, founder and managing Director at KAM.
“Colleagues and friends from across the industry have really got behind this effort. We think it’s a reflection of both this incredible industry and also how important Only A Pavement Away and the Licensed Trade Charity are and the amazing work they do.”
Riders include Clive Chesser of Punch Taverns; David Wigham of Admiral Taverns; Amber Staynings of Bums on Seats; Anthony Pender of Yummy Pubs (and former chairman of the BII); Steve Alton of the British Institute of Innkeeping (BII); Sophie Goodall of Heineken UK; Mark Stretton of Fleet Street Communications; Geoffrey Campion of Chartwells UK; Julian Ross of Wireless Social; James Brown of Tipjar, and industry expert, Only A Pavement Away Trustee and Licensed Trade Charity School Governor, Paul Pavli.
The challenge has received support from its sponsors Caterer.com, Greene King, Lucky Saint, Molson Coors, Punch Pubs and Wireless Social as well as sponsorship and endorsement across the hospitality and pub sectors, including at key industry events organised by the British Beer & Pub Association, the BII, William Reed Business Media, and H2O Publishing.
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