Delivery and click & collect increases dominance of out of home occasions in Q1

Data from the latest Lumina Intelligence quarterly Eating & Drinking Out Panel report shows that both the quick-service restaurant (QSR) and restaurant channels increased their share of delivery and click and collect occasions.

The QSR channel saw its share grow by 20% from 38.8% in Q4 2020 to 58.4% in Q1 2021, while the restaurant channel saw an 8% increase from 10.6% to 18.8%.

In comparison, the coffee and sandwich shop channel saw its share of delivery and click and collect halve, from 29.3% in Q4 2020 to 14.7% in Q1 2021.

Dinner and lunch day parts both increased their share of delivery and click and collect occasions at the expense of drinks only and brunch. However, average spend on delivery fell by 3.5% in Q1 2021, from £12.78 to £12.33.

“With OOH opportunities curtailed by restrictions throughout Q1 2021, it is unsurprising that delivery and click and collect continue to dominate and average spend remains subdued," says Blonnie Whist, insight director at Lumina Intelligence.

Overall, across the whole eating out market total spend fell by 6.7% in the latest 12 weeks. On premise purchasing, limited to takeaway, remained suppressed. However, eating out penetration was 41% in the quarter and is slowly rising as restrictions begin to ease.

"With restrictions beginning to ease towards the end of Q1, we see some green shoots appearing," continues Whist.

"Participation increased by 10pp throughout the quarter and dinner and lunch are growing their share of occasions, indicating that appetite for eating out is increasing and will continue to do so as restrictions ease further and the vaccine rollout continues at pace.”

Find out more about Lumina Intelligence’s Eating & Drinking Out Panel here​.