Jason Atherton to launch Harrods Social
Harrods Social by Jason Atherton will be a 114-seat restaurant (60 under current Covid restrictions) located on the lower ground floor of the department store and will offer customers an ‘intimate, comforting environment in which to dine’, with intricately detailed marble cornerstones, atmospheric illuminated brass signage and textured leather upholstery.
Part of Atherton’s Social Company, the restaurant will offer British cuisine in a ‘relaxed yet elegant setting’ with a menu designed to chime with Harrods upscale retail food offering by ‘showcasing the finest of British produce and seasonal ingredients’.
Example dishes will include Wye Valley asparagus salad; Cumbrian cob chicken with black truffle; roasted Cumbrian lamb and shepherd’s pie; and heritage breed fillet of beef.
“Harrods is the most iconic department store in the world. Its famous Food Halls stock an incredible array of the very best produce from the British Isles, alongside one of the greatest wine shops in the world, the finest coffee, and of course, the brilliant Dining Hall,” says Atherton.
“We have shopped here for many years as a family, and to work alongside the amazing team at Harrods is so special.”
The restaurant's arrival coincides with an extension of opening times for Harrods' main dining space, which was recently relaunched as the Dining Hall in 2019 following a major overhaul. From 17 May the Dining Hall will now be open 12pm to 7pm Monday to Wednesday, 12pm to 10.30pm Thursday to Saturday and from 12pm to 6pm on Sundays.
Jason Atherton is one of the UK's most prominent and successful chef restaurateurs running a string of top-end venues including Pollen Street Social, Social Eating House, Berners Tavern, The Betterment, City Social and Little Social.
He also runs multiple overseas restaurants, including venues in the US, China and the Middle East.
