Launching next month, the concept, which has been developed by chef Robbie Lorraine and restaurateur Martyn Barrett, will offer guests 'a modern take on food and interiors inspired by popular culture and culinary trends from the 80s and 90s'.
While the design of the 28-cover space will be modelled on Britain's greasy spoon cafes, Lorraine's approach to the food is intended to be more elevated whilst remaining 'fun and modern'.
Inspired by the food of his childhood, dishes on the menu will include crab scotch eggs; confit duck eclairs; and lobster doughnuts.
“I’ve always had a vision for something like this so I’m really excited to be bringing it to life now. Food brings back so many memories for people and I really enjoy tapping into some of these with some modern twists on things we used to eat," says Lorraine, who has previously worked as a catering chef at The Shard, Royal Ascot, and Chelsea Football Club.
“We live in strange times so I hope some of these warm memories of our childhood will give people some comfort! I can't wait to have a bit of fun with the menu.”
According to the pair, they already have a London high-street site earmarked to launch next summer.
“We are delighted to be launching our first unit at Pop," says Barrett, who has led and launched multiple businesses ranging from major food halls at Selfridges & Co in London and Birmingham to high-end restaurants at London City Airport.
"We have spent a significant amount of time preparing a concept we believe will really resonate with lots of people.
“From a commercial perspective, making high-end food accessible in a fun and engaging manner is much needed during these bizarre times.
"We are very much looking forward to launching the Pop site, as well as developing a few other exciting plans for the future.”