Having launched 'virtually' via Deliveroo earlier this week, Oowee Vegan will be the group's third plant-based diner and marks the start of an expansion drive that is set to see it add two more restaurants to its UK portfolio this year.
Oowee was founded in Bristol by Charlie and Verity Foss in 2016 as a pop-up sandwich kitchen, and went on to establish itself as an American-style diner site concept.
However, while the original restaurant continues to offer a classic meat-focused fast food menu, the founders say they began to focus on developing a dedicated vegan offering after opening a Deliveroo Editions site in London in 2018.
The popularity of the vegan menu led them to eventually launch two Oowee Vegan diners last year, in quick succession, back in Bristol. At the same time they also decided to focus solely on being a plant-based brand going forward.
The pair say that, as well as the Dalston site, they are planning to open a second London location and also establish an Oowee Vegan diner in another 'major city' before the year is out.
“Our goals are to continue to invent and create food that is mouth-watering, delicious and is something everyone can enjoy; from meat-eaters to vegans," says Verity .
"We focus on creating and developing new products that are for everyone, without focussing on cliches of what vegan food used to or ‘should’ be.
"Our mission is to bring people together with our culture and our food, and having had great success with this in Bristol. We can’t wait to spread this to London, and one day, the world.”
The menu features a range of American diner-style vegan dishes such as beyond meat burgers; vegan fried ‘chicken’; and sriracha ‘shrimp’ loaded fries.
