Called The Grocery Market, it will deliver fresh bread and sweet pastries, alongside essentials such as milk, butter, and fresh fruit and vegetables.
The initiative has been put in place to support the widespread demand for key groceries, and to help alleviate the pressure on supermarkets during the Coronavirus crisis, according to the company.
The Grocery Market is open seven days a week from 8am – 2pm, with ‘Bread and Veg’ and
‘Bread and More’ and ‘Family Top-up’ bundles available from £10 a box. Boxes will be available for same-day delivery via UberEats and Deliveroo as well as online via the bakery group’s website for postcodes within a two to three-mile radius.
“The Grocery Market is an extension of our Bread Market which launched two weeks ago and gives customers the chance to pick up essentials in one trip or online order, without having to visit busy supermarkets,” says Mark Hilton, CEO of PAUL UK.
“With many people finding it hard to book supermarket delivery slots we wanted to help with the demand by delivering bundle boxes of bread, dairy, fruit and veg essentials, direct to the homes of our local community.”
Paul has already re-opened four of its London bakeries in Wimbledon, Hampstead, Canary Wharf and Marble Arch, serving hot drinks, bread, viennoiserie, sweet tarts and mini macarons to take away or for home delivery via Deliveroo and UberEats.