Urban Leisure takes Soho House’s Kentish Town site
Due to open in March, Never For Ever will be split across two floors, comprising a 3,500 sq ft basement and 3,000 sq ft ground floor.
The Kentish Town concept is billed as a community focused space, featuring live music with home-brewed beers, wine, and cocktails on tap.
The food offer will include homemade pizzas, large plates, classic bar snacks and locally-sourced charcuterie.
Other Urban Leisure venues include The Elgin in Maida Vale, Ask for Janice in Smithfield and Heist Bank in Paddington.
“When the site for Never For Ever came up, we knew it was the perfect opportunity to bring a fun and fresh new local to the Kentish Town area. The space, bringing together three former venues, provides the ideal arena to encapsulate our community-led concept," says Urban Leisure Group founder and director, Hezi Yechiel.
“Urban Leisure Group have numerous proven, successful venues in north London – including Alice House in Queens Park and The Elgin in Maida Vale. The former Pizza East seemed like a perfect fit, in tune with their target audience. London Buildings were delighted and the deal was one of the quickest in recent times, concluding in less than two months,” says Shelley Sandzer managing partner Ted Schama.
79 Highgate Road was leased by specialist UK leisure property agency Shelley Sandzer on behalf of landlord London Buildings.