The team is looking to raise £20,000 on Kickstarter to launch a site on Sayer Street in Elephant and Castle in February or March, with the ultimate goal of expanding in to a larger chain.
Sugo was founded by Matteo Grasso in 2017 in a bid to break down the ‘pizza and pasta’ stereotype of Italian restaurants.
Grasso told BigHospitality: “Our long-term ambition for Sugo is to open multiple fast casual restaurants and become the first Italian street food chain, with a goal to change the way Italian food has been perceived in the UK.”
Sugo trades from trucks at Vinegar Yard in Bermondsey and in Shepherd’s Bush, with a menu items such as chickpea fries; mushroom and truffle arancini; and rice boxes or homemade sourdough panino’s with fillings including lamb ragu; slow-cooked garlic broccoli, pepper, tomato and olives; or ‘melting meatballs’.
The Elephant and Castle site will feature chefs cooking on open counters, and a menu of Italian craft beers.
Sustainability will be a major focus, with Sugo claiming its motto is ‘zero beef, zero plastic, zero waste’.
The crowdfunding campaign has until 8 February to meet its goal.
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