New conference Drink Tank is on the search for innovative new products

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Prospective drinks suppliers and innovative start-ups are being given the opportunity to pitch their concepts to key trade delegates as part of a new industry conference.

Drink Tank, which is jointly organised by BigHospitality's sister titles The Morning Advertiser, Restaurant magazine and MCA Insight, is looking for new suppliers and new product launches to get involved with the event which takes place in London on 27 November.

Taking place at the America Square Conference Centre in London, the conference will give operators the chance to conduct a short pitch to the audience of key industry representative from across the whole of the on-trade, with delegates voting for their favourite new product.

“We’re looking for new products, either from established suppliers, or from people looking to break into the on-trade. This is a great opportunity for somebody with a great new idea to get in front of key decision makers across the sector," says The Morning Advertiser editor Ed Bedington.

The Drink Tank conference aims to break the mold of traditional trade conferences, and we’re looking for similar from the suppliers that are looking to get noticed by taking part in our Launch Roulette.”

To apply to be involved in our Launch Roulette segment of the conference, email ed.bedington@wrbm.com with details of your product.

The conference itself will cover a wide range of issues relating to the on-trade drinks sector, from key customer trends to the latest innovations and technologies that are shaping the sector.

To book your place at this ground-breaking event, click here.